There’s no denying that the use of the Internet as a tool for job hunting is becoming increasingly important. The Adecco 2015 Global Report: Job Searches and Online Reputation in the 3.0 Era has found that 97.3% of jobseekers look for offers online and 64.7% of them do so using their smartphone.
The report also found that the candidates’ preferred social network for job searches is LinkedIn with 90.8%, trailed well behind by Twitter and Facebook with 36.2% and 31% respectively.
LinkedIn is not only the most used platform to find employment, it is also the preferred choice for building one’s personal brand, sending résumés, creating a network of contacts and even for locating recruiters.
According to Adecco, in Spain 37.3% of jobseekers have been contacted by recruiters through social networks, while worldwide, the percentage drops to 23%. And 30.5% of those contacted by recruiters via the Internet had a job interview.
In terms of the candidates’ educational levels, recruiters are more likely to contact those who have higher education, such as a university degree (26%) or a master’s degree or doctorate (37%), rather than those with less formal training.
Given these results, it’s logical that 29.2% of candidates include links to their social-media networks on their résumés as they are aware that online reputation is a fundamental aspect for recruiters. 67.7% of candidates add their LinkedIn profile to their CVs, while only 14.7% include their Twitter account, 10.5% their blog and 10.2% their Facebook profile.
Faced with this new reality, it is common practice for recruiters to use social networks to get additional information about candidates. 17.7% of those seeking employment say they have been asked about their presence in social-media networks in a job interview.
This report by Adecco emphasizes the importance of social-media networks. If you would like to know more about the mistakes you should avoid on social media when looking for your first job or internship, be sure to read our article about it.