The breakneck speed at which new technologies advance has created a current demand for employee profiles that didn’t even exist a few years ago. It’s probably safe to say that within the next decade the workforce will likely require professionals for jobs that don’t exist yet or weren’t even remotely considered possible.

Current demand for qualified professionals in the digital field is undeniable. This is confirmed by the Digital Single Market for Europe Strategy, which ensures that this demand will continue to grow at a rate of 4% each year. A lack of coordination of measures between Member States could result in a shortage of more than 800,000 digitally literate professionals in the EU by 2020.

The “Libro Blanco para el diseño de las titulaciones universitarias en el marco de la Economía”, prepared by the Ministry of Industry, Energy and Tourism in collaboration with three other ministries (the Ministry of Employment and Social Security; the Ministry of Education, Culture and Sport and the Ministry of Economy and Competitiveness), presents a comparative analysis of the supply and demand of current education programmes with the aim of helping public and private universities to design degrees that better adapt to the needs of the sector.

Research carried out for the White Paper has helped to establish 41 new professional profiles, such as Digital Project Manager, Online Reputation Manger, Digital Content Manager and Content Curator, which companies in the digital economy field are currently looking for.

There are two key findings in the White Paper. The first is that current degrees and training programmes related to the Digital Economy are inadequate, and these degrees are limited to master’s programmes and not available as undergraduate degrees, since the Digital Economy is considered an area of specialization.

The second is that there is clearly a large number of training programmes aimed at technical skills development and a significantly lower number of programmes focused on fostering creative skills. As a result, many professional profiles are covered with employees who are self-taught, creating a growing digital literacy gap in the workforce.

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