8 key ways to make the most of Linkedin
If there is a standout social network which aims to bring together professionals and companies, it’s Linkedin. Currently more than 300 million people all over the world, and more than 6 million in Spain, use it not only to find work but also to network.
It’s crystal clear that Linkedin offers many professional opportunities to all types of profiles, from university students or recent graduates to those with vast professional experience. However, it’s not enough just to have a profile and wait for recruiters to find you. You have to make the most of all the opportunities that Linkedin offers and ensure that your profile stands out from the crows. Here are some ideas to help you achieve this goal:
- Look after your image. The first thing that people see when they carry out searches in your social network will be your photo. If you wish to cause a good impression, forget about the photo you took the last time you went out with your friends or the one of your high school leaving prom. Bear in mind that Internet never closes and you are going to be on view 24/7.
- Look after the content of your profile. Complete all of the possible sections but remember that Linkedin is not the ideal place simply to copy and paste your CV. Concentrate on highlighting your achievements and results during your professional career, however short it may be.
- Manage your contacts. Don’t make contacts just so you have them. If your goal is to get your first job or a placement, select the ones who most interest you as employees of the human resources department of the companies where you would like to work, human resources consultants, etc.
- Join professional groups and participate! In these groups experiences and information are shared that may be useful for your professional development. Participate as much as possible, this is a good place to be seen by other people who are looking for candidates.
- Keep your profile updated. A profile which is out-of-date gives the impression of neglect and of disinterest. Avoid recruitment managers thinking this about you by spending a little time every day making sure your profile is up-to-date and looking for new contacts.
- Ask for recommendations. These are often very positively valued by those who recruit professionals. Don’t hesitate to request them from your bosses or colleagues, since they highlight your skills and abilities.
- Carry out advanced searches. These searches are an excellent way of finding the job opportunities that best suit you. And don’t forget to save all the searches that you do!
- Activate email alerts. Once a search has been carried out related to the most recent employment offers, it establishes a related alert. Then, on a daily or weekly basis you will receive an email with the latest offers that coincide with your search.